Last updated: February 20, 2026

Privacy Policy

Top Deck Digital ("we," "us," or "our") is operated by JWF Group LLC, located in San Diego, CA. We provide AI-powered speed-to-lead SMS and email follow-up services for roofing contractors. This Privacy Policy describes how we collect, use, store, and protect your information when you interact with our website, forms, or services.

Information We Collect

From leads (homeowners): When you submit a contact form on our website or on a roofing contractor's website that uses our service, we collect your name, phone number, email address, property address, and the service you are requesting. This information is used to follow up on your inquiry and help schedule your appointment.

From clients (roofing contractors): We collect company name, contact name, phone number, email address, service area, and services offered to configure and deliver our follow-up and booking service.

How We Use Your Information

  • To send SMS and email follow-up messages regarding your inquiry
  • To confirm appointments and send estimate reminders
  • To request reviews after service completion
  • To enable our AI system to conduct conversations and book appointments
  • To provide, maintain, and improve our services
  • To comply with legal obligations and enforce our terms

SMS/Text Messaging

We send automated text messages to users who provide their phone number and consent via our web forms. By submitting a form with your mobile phone number, you consent to receive automated text messages from Top Deck Digital related to your inquiry.

Types of messages: Appointment confirmations, estimate follow-ups, review requests, and other service-related communications.

Message frequency varies based on your interaction with our service.

Message and data rates may apply. Check your mobile carrier plan for details.

Opt out: You may opt out of SMS at any time by replying STOP to any message. After you opt out, you will no longer receive text messages from us.

Help: Reply HELP to any message for assistance, or email jonathan@topdeckdigital.com.

Consent is not required as a condition of purchasing any goods or services.

We do not sell, rent, or share your phone number or messaging information with third parties for their marketing purposes.

How We Protect Your Information

Data is transmitted over encrypted connections using industry-standard security practices. We use access controls and security measures to protect your information from unauthorized access, alteration, or disclosure. Access to personal data is limited to those who need it to operate our service.

Third-Party Services

We use the following third-party services to operate our product:

  • Messaging provider — to send and receive SMS messages. Your phone number and message content are processed in accordance with their privacy policy.
  • Email provider — to send transactional and follow-up emails. Your email address and message content are processed by this provider.
  • AI technology provider — to power our AI conversation system. Message content may be sent to this provider to generate replies.
  • Database provider — to store lead and client data in secure, access-controlled environments.
  • Hosting provider — for hosting our applications. Request and log data may be processed by this provider.

Each of these providers has its own privacy policy. We recommend reviewing them for details on how they handle data.

Data Retention

We retain lead and client data for as long as needed to provide our services, resolve disputes, and comply with legal obligations. You may request deletion of your data at any time; we will honor such requests where not prevented by law.

Your Rights

You have the right to:

  • Access — request a copy of the personal data we hold about you
  • Correction — request correction of inaccurate or incomplete data
  • Deletion — request deletion of your personal data, subject to legal or operational retention requirements
  • SMS opt-out — reply STOP to any text message to stop receiving SMS communications

To exercise these rights, contact us at jonathan@topdeckdigital.com. We will respond within a reasonable time.

California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) may give you additional rights: the right to know what personal information we collect and how it is used, the right to delete personal information, the right to opt out of the sale of personal information, and the right to non-discrimination. We do not sell your personal information. To exercise your California privacy rights, contact us at jonathan@topdeckdigital.com.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from someone under 18, we will take steps to delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will be revised when we make changes. Your continued use of our service after changes are posted constitutes acceptance of the updated policy.

Contact Us

For privacy-related questions or to exercise your rights, contact:

Top Deck Digital (JWF Group LLC)
San Diego, CA
Email: jonathan@topdeckdigital.com
Website: topdeckdigital.com