About Top Deck Digital

Built for Roofers, by Someone Who Gets It

Top Deck Digital is an AI-powered sales platform built exclusively for roofing contractors. We help roofers respond to every lead in under 60 seconds, qualify homeowners automatically, and book estimates around the clock — so no opportunity slips through the cracks.

Why I Started Top Deck Digital

AI is transforming every industry, and I believe the businesses that leverage it now will be the ones that dominate their market in the next five years. I founded Top Deck Digital to bring that advantage to roofing contractors — the people who are too busy on rooftops to sit by their phone all day.

The problem is simple: roofers lose 30–40% of their leads because they can't respond fast enough. A homeowner fills out a form, and if they don't hear back in minutes, they move on to the next contractor. By the time you finish a job and check your phone, that lead is already booked with someone else.

That's why I built an AI sales rep that engages every lead in under 60 seconds — by text and email — qualifies them, and books estimates on your calendar 24/7. No missed calls. No leads going cold. No hiring a full-time receptionist just to keep up.

I'm passionate about AI transforming operations, not replacing people. This isn't about cutting your team — it's about making them more effective. Whether you're a one-truck operation or running multiple crews, Top Deck Digital is built to scale with you.

Jonathan Ferrer

Founder · JWF Group LLC

San Diego, CA

jonathan@topdeckdigital.com

What We Stand For

Three principles that guide everything we build.

Speed Wins Deals

78% of buyers go with whoever responds first. Our AI makes sure that's always you — responding to every lead in under 60 seconds.

AI That Assists, Not Replaces

Your AI handles the follow-up, qualification, and scheduling so your team can focus on what they do best — roofing.

Built for Roofing, Not Generic

Every script, flow, and qualification question is purpose-built for roofing contractors — not a one-size-fits-all chatbot.

Ready to see it in action?

Book a Demo